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What is Digital Marketing?

What is Digital Marketing? H ello Friends, Welcome to all of you to our blog Starchand.com . Every day, millions of people in the world ...

What is Digital Marketing?


Hello Friends, Welcome to all of you to our blog Starchand.com. Every day, millions of people in the world use the Internet to sit in their homes and buy the goods they need, whether shopping is for a festival or wedding or personal desire.

What is Digital Marketing?


In the last few years, people's shopping way has changed completely. Now as before, people do not go to the market and buy goods, but instead, look at the goods from the online shopping website and if they like, they shop online. Therefore, people who run businesses such as clothing stores, grocery stores or toy shops, their business has stopped because of online shopping websites. It has become very difficult for them to do business.

That is why today we have brought such a panacea for you on behalf of Starchand which will completely remove your problem. The name of that idea is digital marketing. But now the question comes that what is digital marketing? Why is it needed? And where and how to use it? Answers to all these questions will be given to you in this article today. So definitely read the article till the end. Let's start and first, we will know what is digital marketing?


What Is Digital Marketing?


Digital marketing is marketing done through the internet, computer and electronic devices, through which any company can market its product and reach its target customer in a very short time. Also called online marketing.

When a company launches its business or a new product, it is marketed to reach a large number of people. Marketing means connecting with our customers at the right place and at the right time. In today's era, you have to connect with your customer at the place where he spends all his time and that is the Internet. Approximately all categories of people worldwide use the net & its count is increasing on a daily basis. Everyone, whether big or small, now uses the Internet to do marketing.

The way a company promotes its products through big posters, banners, and pamphlets, the same can be done with online internet marketing or digital marketing. The main objective of both offline marketing or online marketing is to reach as many people as possible. In offline marketing, you have to spend more money to advertise the product, but with digital marketing, you can reach people all over the world at a very low cost. So, friends, now we know why digital marketing is important?


 Why Digital Marketing Is Important?


Digital marketing is a simple means of reaching customers through digital technology. When there were no smartphones, people used to use television, newspapers, magazines, and radio more. Then, in all these places, countless companies used to advertise their products and promote them. And people used to buy products from the market after seeing those advertisements.

But in this era of smartphones, most people, especially the youth, spend all their time on Facebook, WhatsApp, Instagram, and Twitter. Watch videos from YouTube instead of TV. Hear songs on different kinds of apps rather than radio and browse on-line blogs rather than newspapers. This is the main cause that companies are now advertising their products digitally & promoting them within the same places wherever most net users are found.

Through digital marketing, the company helps its products reach more customers. Earlier, it used to take time to go to the market for people to like and buy goods, now less than that, people sit at home and shop for their favorite goods from the Internet. Digital marketing is benefiting not only the customers but also the merchants as they are able to connect more customers in a very short time, which is increasing the sales of their product.

The demand for digital marketing is getting more and more in the present time because digital marketing brings more profit at a lower cost. So friends, now we will know where and how digital marketing is used?


Types Of  Digital Marketing?



➤  Blogging


Blogging is the best and better way to do digital marketing online. In this, you have to create a blog according to the name of your company, in which you can tell about the services offered by your company. Whenever your new products are launched, you will also keep adding their details so that you can attract many customers to you.


➤  Content Marketing


In content marketing, you have to write complete information about all the products produced by your company as content. You will also have to make sentences to write correctly and attractively, in which the deals and offers of the product will also be mentioned. Users reading in this will like your talk, which will increase the sales of products and also increase the popularity of your business.


➤  Search Engine Optimization (SEO)


If you want to get a lot of traffic or customers on your blog through search engines, then it is very important to have knowledge of SEO i.e. search engine optimization. If the users need any information, then they use Google and using Google SEO, the information is presented to the user.

If your website comes at the top of Google's search results, then more people will know about your blog and your business. That is why you have to make your website according to the SEO guidelines given by Google so that a lot of organic traffic can be found on your website or blog.

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➤  Social Media Marketing (SMM)


Social media is a vital part of online marketing. By using social media marketing, the businessman can't only promote their products and services. Instead, they can also know how customers are reacting to their product and brand.

Social media marketing proves to be very beneficial for your business. In social media marketing, you can add your business ad on Facebook, WhatsApp, Twitter, LinkedIn, Instagram, Snapchat and Pinterest.


➤  App Marketing


Many companies create applications using the Internet to reach more and more people and promote their products and brands, which is called apps marketing. It is a very good alternative to digital marketing. Because today a large number of people use apps in their smartphones. That is why any person can advertise their business in a variety of apps to reach thousands of people in which your product's website can be easily accessed when the user clicks.


➤  YouTube Channel Marketing


YouTube is the second largest search engine in today's time, due to which there is a lot of traffic on YouTube. This is a way where you can promote your product through video. You must have seen that whenever you watch a video on YouTube, you see the video of the advertisement in the middle of the video. It is actually the marketing video of a company's product that people watch and are attracted to. There are a large number of viewers on YouTube, which makes it easy to earn.


➤  Email Marketing


Email marketing allows companies to send product information to customers via email. Along with this, full deals and offers of the product are also made available in it. Along with the information of the product, it also has a link that provides easy buying information to the customers.

With email marketing, you can reach millions of customers in just one click. This is a very good and easy way for digital marketing. Through digital marketing, the business can be reached to as many people as possible and it also gives great benefits.


➤  Google AdWords


Whenever you read a blog or website you must have seen a lot of advertisements. Most advertisements are shown by Google. With the help of Google Edward, any merchant can market his product. This is a paid service for which you have to pay money to Google. Google shows these advertisements on well-known websites and blogs so that you can reach your business and products to your target audience.

Through Google Edward you can run many types of advertisements such as text ads, image ads, gif ads, match content ads, video ads, popup ads, search and banner ads and sponsored, etc.


So, friends, Starchand hope that you have understood what is digital marketing? and everything about digital marketing very well.


So, friends, Starchand hopes that today's article will prove to be very effective in your life. It has always been my endeavor that through our posts you get complete information on the given topic so that you do not have to go anywhere else. If you liked this article even a little bit, then share it as much as possible so that this information can reach other people as well and you can subscribe to our blog Starchand to get a similarly interesting and useful article always. Then give permission now. We will meet you very soon with our next post.

My dear friends, if there has been any spelling or grammatically mistaken by me, please forgive me as a small save.


Thank You!



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